Artigeniale
New visual languages for distinctive brand positioning
Artigeniale is a company specialising in high-level consultancy in the world of ice cream, offering valuable services for its target market.
Our involvement focused on redesigning the brand identity and its application on various communication tools, to achieve a strong and distinctive brand positioning.
The collaboration with Artigeniale began in 2016 with the restyling of the logo: in this design process, the primary need was for a visual system capable of communicating the merge between the craftsmanship that pervades the industry in which the client operates and the quality of the services offered. We created a more contemporary, but still coherent language, in which pictograms and conceptual images coexist, a mix standing out within an already visually saturated sector.
The design work carried out on the logotype and the entire visual identity of the brand was then expanded to include the design of the company profile: the goal was to have a presentation tool that would stand out and be remembered by the professionals to whom Artigeniale offers its consulting services.
The research on visual languages carried out for the design of the brand identity has also been applied in the photos that have been designed and created over the years.
The work, in this case, goes far beyond the realisation of the picture itself, but goes through an articulated project path: sketch, set design, art direction, coordination of suppliers and much more.
Photographic and iconographic language also come together in the design of the exhibition spaces where the brand meets its customers.
The design work carried out on the logotype and the entire visual identity of the brand was then expanded to include the design of the company profile: the objective was to have a strongly characterised presentation tool that would stand out and be remembered by the professionals to whom Artigeniale offers its consulting services.
The path we have taken over the years with Artigeniale has allowed us to work with an original and distinctive approach, while remaining easily understood by the target audience.
