A brand is a platform in which several languages come together in a complex, coherent and effective construction of meaning.

Visual identity as an ecosystem: multiple elements dialogue with each other and the graphic system of signs are functional to a narrative capable of involving the user, enabling participation and co-creation processes.

The brand becomes a space for transformation in which different visual languages coexist and intertwine to create open, constantly evolving processes of signification.

Designing visual systems for experiences in spaces means combining the strategic directions of a brand’s communication with the user’s needs for enjoyment, entertainment and orientation.

From exhibition design to wayfinding, from interactive installations to visual design for retail, the dialogue between communication design and space design happens through the understanding and structuring of information. The goals are to facilitate the management of visitor flows, the construction of relational spaces, and the orientation between places and functions.

Putting the user at the centre of the design process for digital interfaces means working on dynamics based on the study of information architecture and developed through an understanding of how users dialogue with the brand.

It means thinking first of all about how people move between information in digital spaces, how they interact with the content, how they handle visual systems.

The design of narratives within branding processes is an opportunity to test the storytelling potential of single languages as well as the effectiveness of their recombination.

From videomaking to illustration, from editorial design to photography, from web design to set design, the narrative is a posture with which to approach each project, blending different visual languages into unexpected mixes.

Data is a way of observing reality. Moving from data to information means bringing into play a set of tools to facilitate understanding to explain complex processes and deliver information effectively.

From data visualization to graphic facilitation, working on information design means translating complex information into images that are easier for the user.

In its ‘biological’ evolution, a brand may go through different phases, expressing complex communication needs and the necessity for reactivation, relaunch, repositioning.

Project range from the creation of campaigns to the communication of transformation actions.

Implementing such actions means sharing with their users the brand’s set of values and intentions, choosing the most effective tools and strategies.

The studio specialises in the design of visual systems and design in the cultural industry sector.

Designing for exhibition spaces, museums, cultural associations and cultural events means adapting visual systems for a complex scenario, which requires peculiar sensitivity and a specific approach, to make the typical needs of a business company coexist with the vocational needs of culture-making.

We offer training activities to universities and schools on the one hand, and companies on the other.

The first type includes the lectures that Laura Bortoloni gives at universities and training organisations at the national and international levels, and the second type includes courses aimed at associations, and companies that need custom programs.